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PUMA is now the third biggest sportswear manufacturer in the world. Heralded for its innovations in sport and lifestyle, this German Basket is a mainstay within the sneaker community.

Founded by Rudolf Dassler in 1948, its creation set of one of the biggest sibling rivalries in the history of business. The brother of adidas Puma Faible Impact Brassière Sport Yoga Studio Foundation.

80 years on and PUMA are still knocking it out of the park, with amazing silhouettes and innovations that no other brand is doing.

PUMA Best Sellers

as well at Puma stores and soccer retailers worldwide Thunder Spectra, alongside timeless classics like the PUMA Suede. Because of these consistent releases, the brand has seen a resurgence in popularity and truly cemented their position one of the biggest sportswear brands in the world.

puma rs x x ader error RS-X. Taking the original PUMA RS from the '80s and rebooting it for a modern audience, the silhouette is now one of PUMA's most successful trainers.

Puma Faible Impact Brassière Sport Yoga Studio Foundation | PUMA Trainer Collaborations

Of course, PUMA has also worked with a number of high-profile brands which has ensured they stay relevant in the increasingly hyped sneaker game.

rihanna fenty puma bungee cord high heels blue green Chinatown Market saw PUMA release the PUMA Future Rider, making use of luxe materials to elevate the running silhouette.

PUMA has also worked with brands such as Rhude and Alexander McQueen, making statements within the fashion industry as well as in sportswear.

Shop all of the latest and best releases from the German powerhouse above and make sure to keep locked into Atelier-lumieresShops for all the latest news on upcoming PUMA release dates and drops.