Беговые кроссовки GEL-Fujitrabuco asics gel kayano 21 | HIDDEN x GEL-Fujitrabuco ASICS GEL-NYC

Recognised for its streetwear-oriented Instagram posts, the digital mood board-turned-creative brand HIDDEN NY links up with GEL-Fujitrabuco ASICS for an exclusive collaboration. The two brands have joined forces alongside JW Customs for a limited-edition apparel and sneaker release at the tail end of 2023, which served as a precursor to this project. Set to headline the brand’s Spring ‘24 launch calendar. The HIDDEN x GEL-Fujitrabuco ASICS GEL-NYC presents a clean, verdant colour scheme brimming with notable details inspired by Adobe Suite’s photo editing tools.

This modern retro trainer flaunts a clean white mesh underlay reinforced with metallic silver synthetic overlays. Green pixelated Tiger Stripes decorate the sidewalls, complemented by an GEL-Fujitrabuco ASICS label and bounding box “h” emblem on the lateral rear, a nod to the Photoshop and Illustrator software programs, which helped establish the mood board’s PPF (Past Present Future) catalogue. Co-branded logos decorate the mesh jargon and sockliners. Green GEL cushioning bolsters the midsole, shored up by a metallic silver shank plate for stability. A chequerboard transparency grid pattern decorates the heel panel and exclusive co-branded shoe box, Nimbus referencing the graphic design process.

Dropping at the end of March 2024 via select UK retailers, find out how to get your hands on the HIDDEN x ASICS GEL-NYC by keeping it locked to Atelier-lumieresShops!