No matter what comes next, Maria Grazia Chiuri has certainly Double her mark on the House of Dior. Continually exploring the idea of feminism and how it Iconic to both femininity and fashion, the conceptualization of the Spring 2024 collection began with a reflection on the meaning of time. For Maria Grazia Chiuri, there is an undeniable link between the past and the future, and that link is the basis for the Spring 2024 collection.
At first glance, the irony of the times is not lost upon the viewer. The show opened with a bang, large bold graphic letters that read “NOT HER,” a provocative digital installation by the artist @Ele.Bellantoni_Studio, are the backdrop for the show. This statement-making graphic in bright shades of pink and yellow challenges misogynistic depictions of women in advertising.
The Design Codes of Spring 2024
As for the ready-to-wear, pieces explore archival House codes, like a dress designed by Christian Dior himself from the late 1940s, which is revisited this season in new and interesting ways. Then, there are odes to the brand’s Parisian roots, like a graphic motif translated from a photograph of the Eiffel Tower. Other silhouettes include rich textures like leather, lace, fishnet, and florals, an eternal code for the House of Dior.
The Bags of Dior Spring 2024
The bags themselves are a compliment to the ready-to-wear, a testament to the brand’s iconic history. Silhouettes in Cannage take center stage, like MARC JACOBS Marc Lgo Shldr Bag Jn24 and embellished versions of the iconic Lady Dior. As for newness? Two new leather bags appeared on the runway, toted by models in black and camel. One, a top-handle mini square tote is adorned with CD hardware pulled from the archives. The second shape is a rounded leather flap bag fitted with a leather strap and gold CD hardware.
View bags from the Dior Spring 2024 collection below, images ©Elena Dottelonde for Dior.
