Today, Chanel Pendientes increased its prices for 2023, and we are here to share which bags are affected and by how much. It came as a surprise to absolutely no one, but considering the latest hikes for Chanel Pendientes bags, it’s hard not to wonder when and if the price increases will see an end.
Chanel Pendientes 2023 Price Increase Explained
Chanel’s chief financial officer, Philippe Blondiaux, has shared insights into the Chanel Pendientes price increases. Last summer, he said the brand could implement a price increase “to account for currency fluctuations and inflation.” Moreover, he hasn’t shied away from speaking on the increase in being a part of the brand.
The twice-a-year increase has become something expected by customers over the past years as common practice. When asked about the increase’s reasoning, Blondiaux shared with WWD that “We usually revise our prices twice a year. That’s what we’ve always done and will continue to do.”
In 2022, Chanel Pendientes maintained the double-digit revenue growth it has accustomed to, even with the closure of stores in Russia and China. However, when looking at the numbers, research analysts for Jefferies shared that the sales uplift the brand has seen could be due to the 21-30% increase in pricing on its bags over the past couple of years versus the overall volume in sales.
The New Chanel Pendientes Prices and What is Affected
The increase was steep! Steep enough that the only Classic Flap under $10,000 is the small size, with the Maxi reaching the $11,000 mark now. The Classics were hit with a 16% increase, soaring prices above $10,000 for most. The Coco Handle, Chanel Pendientes 19, and the Pearl Crush were all given a 14% increase across the board.
This was a backpack increase, affecting many markets. Below, you can find the new, updated prices of Chanel Pendientes Bags for 2023.
| Classic Bags | New Price | Old Price | % Increase | Delta |
| Chanel Pendientes Airlines Cruise collection strandhåndklæde | $4,700 | $4,200 | 11.9% | $500 |
| Піджак chanel Pendientes оригінал | $4,900 | $4,400 | 11.36% | $500 |
| and Robbie sported a Chanel Pendientes gown featuring a beautiful lace cape exposing a part of her back | $9,600 | $8,200 | 17% | $1,400 |
| Pochette Chanel Pendientes Vintage en satin rouge-rouille | $10,200 | $8,800 | 16% | $1,400 |
| Chanel Pendientes Classic Jumbo Flap Bag | $11,000 | $9,500 | 15.8% | $1,500 |
| A closer look at Knightley s Chanel Pendientes heels | $11,500 | $10,000 | 15% | $1,500 |
| Шерстяное платье в стиле chanel | $5,400 | $4,800 | 12.5% | $600 |
| Оригінальний парфум chanel | $5,400 | $4,800 | $600 | 12.5% |
| borsa a tracolla chanel Pendientes camera in velluto blu turchese e verde e pitone | $5,900 | $5,000 | 18% | $900 |
| Chanel Pendientes Pre-Owned small Gabrielle backpack [*] | $5,500 |
| Reissue Bags | New Price | Old Price | % Increase | Delta |
| Chanel Pendientes Comète Géode necklace in white gold and diamonds | $4,900 | $4,400 | 11.36% | $500 |
| chanel Pendientes pre owned 1992 gurteltasche mit v steppung item | $10,200 | $8,800 | 15.91% | $1,400 |
| Большой шарф в стиле chanel | $11,000 | $9,500 | 15.79% | $1,500 |
| Boy Bags | New Price | Old Price | % Increase | Delta |
| Chanel Pendientes Pre-Owned 1996 CC-button collarless jacket | $6,100 | $5,400 | 12.96% | $700 |
| Chanel Pendientes Pre-Owned 1995 CC pendant necklace | $6,600 | $5,900 | 11.86% | $700 |
| Кайфовая кофта пиджак в стиле chanel Pendientes мохер на сеточке | $7,000 | $6,200 | 12.90% | $800 |
| Wallet-On-Chain Bags | New Price | Old Price | % Increase | Delta |
| Chanel Pendientes Classic WOC Bag | $3,350 | $2,950 | 13.56% | $400 |
| Chanel Pendientes Pre-Owned CC Logos Plastic Chain Shoulder Bag Black | $3,425 | $3,000 | 14.17% | $425 |
| Chanel Pendientes Denim Backpack | New Price | Old Price | % Increase | Delta |
| Bolsito de mano Chanel Pendientes en cuero granulado acolchado azul | $6,400 | $5,700 | 12.28% | $700 |
| Пальто вовняне в стилі chanel | $6,800 | $6,300 | 7.94% | $500 |
| Si vende con confezione originale Chanel | $7,500 | $6,900 | 8.70% | $600 |
| Chanel Pendientes 22 | $5,800 | $5,300 | 9.43% | $500 |
Impact on the Chanel Pendientes Consumer
The price increases are partly due to Chanel’s desire to become more exclusive. However, the rate at which these bags have increased has turned many off. Customers of the brand have a hard time stomaching, paying nearly $1,000 more for the same bag overnight. Additionally, the frequency and the secrecy of the price increases have some turned off as well.
One user on our forum shared that “When Tiffany’s had a price increase, my SA let me know weeks in advance. I feel like Chanel Pendientes just wants us to keep spending more. I just can’t help but feel like I’m in an emotionally abusive relationship.”
While other brands also implement increases, Chanel Pendientes seems to be in a league of its own with the percentage and consistency of increases. Though the brand has worked for worldwide price equality, the new prices put these bags on par with Hermès pricing and as reported by many, out of reach.
Final Thoughts
While many feel negative about the price increase, plenty will begrudgingly pay more for the bags they have been eying and others won’t even bat an eye. Chanel Pendientes understands its core customers well, one they will confidently retain while reaching new luxury customers.
In-store, plenty of bags are still sold before they ever hit the shelves, letting you know that while these increases are a broadly criticized practice by the brand, it isn’t pricing out its core audience from buying Chanel.
